Colenso BBDO: Work and Recognition

Kapiti Art Project
AWARD TYPE: Axis
YEAR: 2009
CATEGORY: Screen Content
AWARD: Online Film
PLACING: Bronze
ADVERTISER: Fonterra
URL: Kapiti Collection Website
Senior Creative Interactive: Aaron Turk
Interactive Production Company - Salted Herring
Interactive Producer - Haydn Thomsen

Changing The Way You Fly
AWARD TYPE: Axis
YEAR: 2009
CATEGORY: Digital
AWARD: Website Design and Art Direction
PLACING: Gold
AGENCY: Colenso BBDO
ADVERTISER: Air New Zealand

changingthewayyoufly.co.nz website taken down so see Air New Zealand Changing The Way You Fly website
Creative Director - Aaron Turk
Account Director - Cath Bosson
Senior Creative Interactive - Aaron Turk
Interactive Design - Simon Koay
Interactive Producer - Hamish Wanhill & Haydn Thomsen
Developer - Tim Smith


Alzheimer's New Zealand - Early Warning Signs
AWARD TYPE: Axis
YEAR: 2009
CATEGORY: The Big Awards
AWARD: 360 Axis
PLACING: Silver
AGENCY: Colenso BBDO
ADVERTISER: Alzheimer's New Zealand - Early Warning Signs
CREDITS: Executive Creative Director - Nick Worthington
Art Director - Lisa Fedyszyn & Jonathan McMahon
Copywriter - Jonathan McMahon & Lisa Fedyszyn
Account Director - Gemma Findlay
Planner - Hayley Pardoe
Agency Producer - Phil Newman
Agency Radio Producer - Gemma Heyes
Interactive Design/Developer - Tim Smith
Interactive Producer - Haydn Thomsen

360 + Axis on Caanz Website

Vodafones 10th Birthday, Pass the Parcel

AWARD TYPE: Axis
YEAR: 2009
CATEGORY: Mobile
AWARD: Mobile
PLACING: Bronze
AGENCY: Colenso BBDO
ADVERTISER: Vodafone
REEL: Vodafone Pass The Parcel reel on Caanz website or on my Carbon Made portfolio

Executive Creative Director - Nick Worthington
Account Director - Jenny Wildner
Account Manager - Celeste Pulman
Planner - James Hurman
Senior Creative Interactive - Alexandra Spirat
Interactive Producer - Haydn Thomsen
Digital Strategy - Adam Good
Mobile Development - Run The Red

Code Blacks win Full Code Press 2009

Yeah baby.

It was hard, it was cool and we did it - winning the FCP2009 vs the Australian team. Towards the end of the 24 hours I realised it was less about the competition and more about doing something great for our clients and team mates. But I still wanted to win.

The test Rainbow Youth website can be seen here (may break once site is live live)
There's a FullCodePress YouTube channel that has heaps of interviews with the teams, and judges and others. Probably really lame unless you're one of them.
And heaps of other stuff floating around the the InterWeb

Selected for the Code Blacks

I am privileged to be a part of the 2009 Code Blacks - The NZ team of Web Geeks travelling to Sydney on May 11th to take part in the 2nd FullCodePress competition.

The rest of the team are/seem to be very experienced and well known in NZ Web circles. Not exactly sure how UI was selected as PM but it may have something to do with my very much fly by the seat of my pants approach to project management. Although I have trained and been involved in many different 'official' or company project management methodologies from Prince 2 to Shift and Intergens fairly solid waterfall methodologies and even dabbled in Agile, I find that if you are working with true professionals who are good at what they do then a more relaxed approach can win every time. Think good communications, visual tools where ever possible and just go for it.

Many people will not agree but it always seems to get the job done - and done well.

What's Next After Web 2.0?

Average Article on ReadWriteWeb on what impact the finanical crisis is having on where Web technology is heading including some picks and trends by their 'experts' which are all to predictable...

What's Next After Web 2.0

To sum up in a few words; Semantic, Google, Acquire, Web Services, Open, Facebook.

Come on! There's nothing new here.

The Google Reflex

Read this interesting article on Gen Y insights blog themarketingstudent.com about the different ways Gen Y'ers and Baby Boomers shop.

Baby Boomers trust the sales person, traditional advertising and marketing and often relinquish control of a transaction. In a store they can often be heard saying "Which one would you buy....", "What would you recommend..."

Whereas Gen Y have developed a distrust for traditional sales and marketing. Before they visit the store, they have researched online, read reviews and know everything they need and what to buy.

Most likely starting with Google. It calls this the "Google Reflex". I know this has been true for me when researching products or services for a very long time - I have almost got to the point where I think shit website = shit company or product.

How do Sales and Marketing teams handle this?

New Zealand On Air

Cool site that Sam sent me - OURNEWZEALAND



Maybe my brother should have made a small vid of his latest fishing adventures and skited to the world - not just me.



How come he gets to go fishing every day, while I work. Check it out.

Cool Brand Tags

This is kinda cool. The idea is that you are shown a logo and enter a word that associate with that brand and then you can see all the "tags" that others have given that brand in a big tag cloud.

E.g. The tag cloud for Walmart shows that the word "evil" is pretty big - but "cheap" is even bigger!

Brand Tags

Does marketing on Facebook actually work?

I'm not so sure yet but Facebook have published a book to tell you how to do it - "Facebook Insider's Guide to Viral Marketing"

Here's a synopsis

"Many businesses, from leading global brands to favorite local bands, are enjoying tremendous impact using Facebook Pages for free viral marketing. Check out some key strategies from the most successful businesses on Pages:

1) Regularly adding engaging and useful content
2) Letting fans participate in the conversation
3) Expanding their distribution with Facebook Ads

We’ve collected some of these winning strategies—along with the nuts of bolts of how to create and manage a Page—into an Insider’s Guide to Viral Marketing"

Great Extensible CSS, JavaScript, AJAX Article and Examples

I never thought I'd be posting about code but I couldn't resist - the Highly Extensible CSS Interface is a series of 4 articles, tutorials, an awesome working sample website and fully downloadable source code which are too good to ignore. If you're a NZ user interface designer/coder and want to lift your game this is a great place to start.

Links to the full demo site, tutorials and downloadable files are collected nicely on this page .

Here’s what to expect:

• Part One: The Foundation - brief discussion of importance of producing visually rich interfaces with semantic, accessible, and portable markup underneath.
• Part Two: CSS Selectors & jQuery - Articles shift into discussion of code (and start losing me :-)
• Part Three: Adding Ajax Interactivity
• Part Four: Testing for Extensibility

YouTXT no more. Long live YouTXT

My time at YouTXT has come to an end. YouTXT the business continues and I'm sure will grow to be successful under Sam Allen's awesome leadership but I am no longer a Director or shareholder.

Some recent developments.

• YouTXT API
• Mobile vouchers via YouTXT!
  
• Network Status via YouTXT!

Awesome work by Sam and JD. I wish them all the best and will keep a keen eye on their progress.

Find out more about YouTXT on their blog or website.