Friday, April 20, 2007

Web 2.0 Twilight and Challenge

I just got back from Intergen's Twilight seminar on Web 2.0 and I've got to say I was impressed. John Lewis was an excellent presenter and made some interesting points and especially liked his 4 part "web 2.0 challenge" to all the attendees...

  1. Users front and centre
  2. Re-imagine your UI
  3. Free your data
  4. Getting better, the more people who use it

John works for Intergen as a whiz-bang producer in our creative team. Check out more of his wize words on his blog umamiblog

Check out the presentation

Or download the presentation as a PDF - You can also find presentation material from other Intergen Twilights here.

Lastly - if you're interested in taking up John's challenge - Intergen is prepared to help you for free. Contact me at work on

Sunday, April 15, 2007

YouTXT - Creating and Sharing Information by SMS

I’m pleased to announce that a new service that I’ve been working on has gone live! YouTXT is a service that brings TXT marketing to smaller organisations.

Some of the benefits to businesses:

  • Free to setup, no ongoing costs for the business
  • Easy to use site for managing TXT codes
  • Detailed reports on campagin effectiveness
  • Our success depends on your marketing success, we’re motivated to help you succeed!

If you are offering a service and would find benefit by allowing potential customers to TXT for more information then this would be a fantastic service for you. YouTXT is a small business that’s looking to help small businesses succeed by enabling this type of service to businesses that don’t have multi-national sized budgets for marketing. We really look forward to seeing how you guys use this service and I’m really excited about the prospects for some new features we’ve got planned.

More detail about how the service operates can be found on the site. If you would like to discuss with us about how this service could be adapted to your organisation please feel free to contact me.

My partners in this venture are the stars - JD from Mindscape, and top notch creative Sam Allen
Check it out here:

All the cool kids are doing it