The Google Reflex

Read this interesting article on Gen Y insights blog themarketingstudent.com about the different ways Gen Y'ers and Baby Boomers shop.

Baby Boomers trust the sales person, traditional advertising and marketing and often relinquish control of a transaction. In a store they can often be heard saying "Which one would you buy....", "What would you recommend..."

Whereas Gen Y have developed a distrust for traditional sales and marketing. Before they visit the store, they have researched online, read reviews and know everything they need and what to buy.

Most likely starting with Google. It calls this the "Google Reflex". I know this has been true for me when researching products or services for a very long time - I have almost got to the point where I think shit website = shit company or product.

How do Sales and Marketing teams handle this?